Daily Digital News: RIAA, Advertising, eMusic & NBC's Olympics Site

Written by Frank Smith

Friday, August 17. 2007 at 11:24 AM EDT Post a comment

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Has the RIAA learned that it's not so easy to sue for illegal downloads? In today's news, we find out. Also, advertising is finding a home on the web in terms of both dedicated destinations and as a testing ground for budding content creators to make ads. All this and more in today's roundup of digital content news.

RIAA cross-defendant sues AOL and Kazaa: How to rack up the RIAA's legal bills: Mix in a family sued for file sharing, then add the software company that created the file-sharing platform, the company's ISP, and the guy who installed the software. And the RIAA thought it would be so easy. [Recording Industry vs the People]

People head to the web to watch ads: Ads find new home online: New sites hosting ads are becoming popular destinations where people, once accustomed to zipping through ads on their TiVos, are now stopping by just to check out the advertisements. [NYT]

YouTube becoming place to break into advertising: Want to break into advertising? Head to YouTube to catch the eye of agencies and production companies looking for cheap talent to give them credibility. [Boston Business Journal]

eMusic sells 150 million downloads: eMusic now claims to be the number two online music retailer behind iTunes. [PCWorld]

NBC launched its site for the Beijing Olympics: NBCOlympics.com is set to play a major part in NBC's Olympics coverage... a year ahead of the Olympics. Sixty-one percent of NBC's 3,600 hours of coverage will be streamed on the site. If there's one thing we've learned from the last Olympics it's that people can't get enough of curling. [MediaDailyNews]