Report: 11.5B Video Streams in March

Written by Frank Smith

Wednesday, May 14. 2008 at 03:15 PM EDT Post a comment

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If you can tear yourself away from YouTube Inc. long enough, it might behoove you to know that 11.5 billion videos were streamed in the U.S. in March 2008, according to comScore Inc.

Online video views were up 13 percent from February 2008 and up 64 percent from one year ago. The average online viewer clocked in 235 minutes of video. That's almost four hours of video.

Google (Nasdaq: GOOG) sites took the top position in March, serving more than 4.3 billion videos to account for 38 percent of videos watched. YouTube accounted for 98 percent of all the videos viewed at Google. The 85.7 million Google viewers watched an average of 51 videos each.

Fox Interactive Media sites came in at No. 2 with 477 million videos (a 4.2 percent share), followed by Yahoo Inc. (Nasdaq: YHOO) at No. 3 with 338 million videos (2.9 percent share), and Viacom Digital came in at No. 4 with 249 videos (2.2 percent share).