SIIA: What It Takes to Profit From Video in 2009

Written by Nicole Ferraro

Friday, January 30. 2009 at 02:10 PM EST Post a comment

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At the Software & Information Industry Association (SIIA) conference in New York City this week, three video experts took the stage to, per the panel's title, talk about the secret to "Profiting from Video." But they spent more time diverting people's attention to how very low-cost all of this video stuff is -- versus how it will profit going forward.

"The cost of news gathering has completely changed," said Andy Plesser, executive producer and founder of Beet.TV, a site for video interviews, which derives revenues from banners and in-stream video ads. "Walt Mossberg looks into his camera on his Mac to do video reports, sends the file to an editor in New York who edits it. We're interviewing people by Skype.

"It's not so much the cost. It's the access to content and editing which is important. The cost structure has really dropped in terms of news gathering and production. Where you had to get these big video editing systems, now you can just go get a Mac and get Final Cut for $1,000, and you're good to go."

Good to go! Except, wait, we still need to make money, right?

To read on, see the original blog on Internet Evolution.