Sony CEO Talks Up Over-the-Top Content Strategies at CES

Written by Jeff Baumgartner

Thursday, January 8. 2009 at 03:45 PM EST Post a comment

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LAS VEGAS -- 2009 International CES -- In what might go down as the longest keynote in the history of keynotes, Sony Corp. (NYSE: SNE) chairman and CEO Sir Howard Stringer spent much of his two hours on stage talking about how his products will go over the top with broadband connections -- and exactly zero time discussing Sony's plans for tru2way .

Stringer told the crowd that by 2010, 90 percent of Sony's products will connect to each other or, wirelessly, to the Internet. One of those items will be Sony TVs that support the so-called Bravia Internet Link, which gives users access to the Web and, of course, Sony's online store, which is chock full of movies and TV shows that compete directly with cable's own video-on-demand (VoD) offerings.

Sony, Stringer said, will bake that technology into "several" high-end, high-definition TV models beginning this spring.

To read more about the technologies Sony revealed at CES, see the full story on Cable Digital News.