'Cord Cutting' Pooh-Poohed by Cable Cos.

Written by Jeff Baumgartner

Thursday, July 23. 2009 at 06:50 PM EDT 1 comment

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Hey, Chicken Little, take a pill already. The sky on cable's video business is not falling in the midst of a growing market for over-the-top, Web-sourced quality movies and television shows.

At least that's a generalization on how execs at Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Cox Communications Inc. view the world today, even as the concept of "cord-cutting" -- a trend that refers to a growing, but small number, of consumers that are forgoing their traditional multichannel video subscriptions in favor of using broadband to fulfill all of their video needs -- starts to make some ripples.

Cord-cutting just simply isn't happening in a big way, MSO execs insisted today at a Cable & Telecommunications Association for Marketing (CTAM) "teleseminar" on multi-screen video migration strategies

"We at Comcast have not seen any cord-cutting today," said Amy Banse, the president of Comcast Interactive Media (CIM Labs) , the unit behind Comcast's Fancast.com Internet video hub and OnDemand Online initiative. "It's not a true phenomenon yet."

Read all the denials at Light Reading's Cable Digital News.