NAB Anecdotes: What Happens in Vegas

Written by Ryan Lawler

Wednesday, April 16. 2008 at 03:40 PM EDT Post a comment

Digg   Del.icio.us   Reddit   Email This

no ratings

• Login to Rate

LAS VEGAS -- NAB 2008 -- Contentinople is fighting convention fatigue to bring you these thoughts, tidbits, and anecdotes from the second day of the NAB Show.

• What's hot in content delivery? Sources at Limelight Networks Inc. (Nasdaq: LLNW) say it's mobile content. Maybe it's the fact that companies are looking forward to the day when they can stream and monetize video delivered to your mobile phone, or maybe it's just the proximity of Limelight's booth to the Verizon Wireless booth. Whatever the reason, Limelight spokesperson Paul Alfieri says he's gotten a lot of questions about mobile delivery at the show.
• Also hot: faith-based programming. One Limelight sales guy says that on Day One of the show, about 50 percent of the people he talked to were Christian programmers looking to move their content to the Web.
• Online premium content can be a strong promotional tool for content owners looking to grab more eyeballs. Redback Networks Inc. chief video architect Alan Lippman points to the growing audience that NBC got from moving 30 Rock videos online. It makes one wonder if Arrested Development could have been saved if it had just been moved online a little bit sooner.
• Why, oh why does my hotel room not have a coffee maker?
• What company has the biggest buzz at the show? From the people Contentinople has talked to so far, it seems to be Move Networks Inc. Not only did the company capture a pretty giant round of funding, but it has also captured a decent amount of mind share among people at NAB, it seems.