Walt Disney Co. (NYSE: DIS) is finally making its content more available online, with a distribution deal making ABC Inc. and ESPN videos available through video aggregator site Veoh Networks Inc.

While Veoh will provide links to full-length videos of hot ABC properties such as Lost, Desperate Housewives, and Ugly Betty, those videos will not be embedded on the Veoh site, like other content it serves.

Instead, videos launch in ABC's own player (see below), and ABC will then pay Veoh for links to its content. Terms of the deal have not been disclosed.

Unlike CBS Corp. (NYSE: CBS), for instance, which has agreements with some 300 distribution partners, ABC has been overly protective of who it shares its content with. The Veoh deal is only the second distribution agreement for ABC -- the first being a deal ABC made with AOL Inc. (NYSE: AOL) last September.

That hasn't hurt ABC too much so far. The company's site ranks first among network sites online, according to data from Hitwise. Even so, the 27 percent market share it posted in the 2007-2008 season actually declined 9 percent, from a nearly 30 percent share a year before. Meanwhile, CBS's share increased some 41 percent, to a 21.5 percent share of the market.

The deal is a big win for Veoh, which recently announced a $30 million round of funding from new investors Intel Capital , Adobe Systems Inc. (Nasdaq: ADBE), and Capital Research Global Investors senior vice president Gordon Crawford, as well as existing investors Shelter Capital Partners, Spark Capital Partners LLC, Goldman Sachs & Co., Eisner's Tornante Company, Time Warner Investments, and Jonathan Dolgen.

Veoh recently announced that it would be a distribution partner for the WB online, and it already has content deals with NBC Universal , CBS, Fox Broadcasting Co. , MTV Networks , and others.

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