MediaMelon Teams Up for Multisource Video Delivery

Written by Ryan Lawler

Monday, October 20. 2008 at 03:00 PM EDT Post a comment

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Video startup MediaMelon Inc. has developed software that enables a "video overlay network," which it says can provide higher-quality video at lower cost than traditional streaming.

Like Move Networks Inc. and some others, MediaMelon uses adaptive streaming to adjust the video stream that is delivered to the end user to ensure that the user gets the highest-quality feed that his broadband connection can support.

But while Move customers pay a premium for its high-quality streams, MediaMelon claims it can help publishers lower their overall delivery costs. It does this through its Dynamic Content Assembly technology, which assembles content from multiple sources -- whether they be multiple CDNs or end-user peers.

The company also has a Predictive Forwarding Caching technology that can push video bits out to end users before they request them, based on past viewing habits and interests.

MediaMelon has some cash in the bank from a small round of individual funding, but CEO Kumar Subramanian says it could look to raise more funds to expand its presence.

Still a small company, MediaMelon has so far been able to keep its costs down. The company has 16 employees total, most of which Subramanian says are located in Mumbai, India.

Its personnel is also heavy on engineers, with just three employees in sales and marketing. To help get its technology out to customers and to help them make money, it has partnered with content delivery network Velocix , video management firm thePlatform Inc. , and video ad companies Panache and Adap.tv .