Click here for our mobile site
Contentinople Ad

Netflix Begins Silverlight Rollout

Written by Ryan Lawler
Monday, October 27. 2008 at 10:20 AM EDT 1 comment
Digg   Del.icio.us   Reddit   Email This
no ratings

Mac users, rejoice! With the help of Microsoft Silverlight, Netflix Inc. is finally rolling out online video streaming that is compatible with Intel-based Apple Inc. (Nasdaq: AAPL) computers. 

In a press release issued this morning, Netflix confirmed what Contentinople readers have known for a while -- that the company would use Microsoft's cross-platform, cross-browser video player for delivery of its online streaming service.

Due to digital rights management (DRM) concerns, Netflix streaming previously was available only to Windows users that could take advantage of DRM available in Windows environments.

But with the availability of Microsoft's new PlayReady DRM, which is compatible with the recent final release of Silverlight 2, Netflix will be able to protect video streams across Windows and Mac computers.

The introduction of a Silverlight-based player will also enable new features and functionality to Netflix subscribers, including faster load times, easier connectivity, and improved fast-forward and rewind functionality, all of which should be an upgrade over the current clunky interface of Netflix's streaming player.

Netflix reports that the Silverlight-based player will become available to a small number of new subscribers beginning today. Availability of the new player will expand to all Netflix subscribers by the end of the year.

Digg   Del.icio.us   Reddit   Email This
Comments
Great Win for the Silverlight Team
Christopher Levy

Rank: Caliph

Tuesday October 28, 2008 1:08:26 PM

Congrats to Tom, Steve, Mark, Ben, Chris, Charles and the whole Team Silverlight. Kudos to Garret, Rob, Adam and Team PlayReady as well.

These big wins further the reality that Silverlight is not a flash in the pan technology and it's here to stay.

We look forward to the growth of Silverlight-enabled experiences and cannot wait to go stream some more Netflix content :)

 Will they be using the Smooth Streaming Technology? hard to say.

More from Ryan Lawler
News / Analysis Wednesday, November 4. 2009 at 05:30 PM EST 1 comment
Majority of Netflix Subs Use Streaming Service
News / Analysis Tuesday, November 3. 2009 at 03:15 PM EST 2 comments
Best Buy Confirms Digital Content Plans
News / Analysis Thursday, October 29. 2009 at 05:45 PM EDT Post a comment
Turner Sports Launches Streaming NBA App
News / Analysis Wednesday, October 28. 2009 at 04:05 PM EDT Post a comment
CBS Interactive Boss Moves to Advisory Role
News / Analysis Wednesday, October 28. 2009 at 02:45 PM EDT 2 comments
Epix Set to Launch on Verizon FiOS
News / Analysis Tuesday, October 27. 2009 at 03:50 PM EDT Post a comment
ZillionTV Adds Lions Gate Content
News / Analysis Tuesday, October 27. 2009 at 02:55 PM EDT Post a comment
Roku Expands Product Lineup
All From Ryan Lawler
RELATED CONTENT
Friday, November 6. 2009 at 11:35 AM EST
Microsoft, NBC Sports Name Olympics Vendors
Tuesday, November 3. 2009 at 03:15 PM EST 2 comments
Best Buy Confirms Digital Content Plans
Tuesday, November 3. 2009 at 11:55 AM EST
Report: Apple Pitches Cable Killer to Content Companies
Wednesday, October 28. 2009 at 02:45 PM EDT 2 comments
Epix Set to Launch on Verizon FiOS
Tuesday, October 27. 2009 at 03:50 PM EDT
ZillionTV Adds Lions Gate Content
Friday, October 23. 2009 at 12:45 PM EDT 3 comments
Rights Issues, Monetization Hold Back Online Video
Monday, October 19. 2009 at 02:30 PM EDT
Episodic Joins the OVP Fray
Friday, October 16. 2009 at 02:55 PM EDT
Digitalsmiths Intros TV Everywhere Product
Tuesday, October 13. 2009 at 05:30 PM EDT
ExtendMedia Powers Bell Canada's 'TV Everywhere' Service
WHAT TO DO
Register
to join our community
Create
a profile
Rate
& review services & products
Participate
in the community
WHITE PAPERS
MOST POPULAR STORIES
NEWS HEADLINES
Wednesday, June 16. 2010 at 08:00 AM EDT
Time to Shine: The Leading Lights Awards Are Back
Wednesday, November 11. 2009 at 11:45 PM EST
TelcoTV: IPTV Is Stagnating
Thursday, November 5. 2009 at 09:45 AM EST
Google CEO Describes the Future of News
Thursday, November 5. 2009 at 09:44 AM EST
Is Michael Arrington's CrunchPad in Trouble?
Wednesday, November 4. 2009 at 11:07 AM EST
Martin Scorsese Believes in Blu-Ray
Wednesday, November 4. 2009 at 11:06 AM EST
Tom Green Discusses His Web Show, Monetization
Tuesday, November 3. 2009 at 01:46 PM EST
Gawker Launches Gawker.TV
Tuesday, November 3. 2009 at 11:03 AM EST
Tribune Papers Limit Use of AP Content
Tuesday, November 3. 2009 at 11:02 AM EST
Best Buy Prepares for a World Without DVDs
Copyright © 2010 United Business Media Limited - All rights reserved.

Enabling People and Organizations to Harness the Transformative Power of Technology