Brightcove Launches Partner Ecosystem

Written by Ryan Lawler

Monday, December 8. 2008 at 11:25 AM EST 2 comments

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Online video firm Brightcove Inc. announced a new partner ecosystem today, building on open application programming interfaces (APIs) that the company made available with the release of its new Brightcove 3 platform.

The new partner ecosystem includes more than 90 companies that have integrated their products and services with Brightcove's new video management platform, allowing video publishers to take advantage of integration work that its partners have done to make it easier for Brightcove customers to use their products.

Chris Johnston, Brightcove's director of technology partnerships, says the ecosystem is "divided into three core constituencies: technology partners, to get the technology plugged right in; distribution partners, to syndicate content out; and solutions partners, to tie it all together."

For now, Brightcove's technology partners break down further to include advertising and monetization, mobile, reporting and analytics, search and discovery, social media, and viewer experience.

Johnston says that the partner ecosystem will allow Brightcove to offer the right solutions to customers without having to develop them itself. That becomes increasingly more important, especially as Brightcove has to do more with less, after laying off 25 employees, or about 15 percent of its workforce. 

"There's no such thing as a one-size-fits-all solution. The needs of the music industry are very different from the needs of broadcasters, for instance," Johnston says. "By being able to build a platform and using all of these tools, customers can get all of the pieces they need and only the pieces they need."

Brightcove partners include:

• Advertising and Monetization: 24/7 Real Media, Ad Delivery Solutions, Adap.tv, Asterpix, BrightRoll, Check M8, DoubleClick, evenhere, Eyeblaster, Google Adsense for Video, InSkin Media, JD Project, Lingospot, LiveRail, Panache, Platform-A, ScanScout, Smart AdServer, Smartclip, SpotRails, SpotXchange, Tremor Media, Utarget.FOX, YuMe.
• Distribution: AnySource Media, AOL Video, Bebo, Glam Media, Metacafe, TubeMogul, Veoh Networks.
• Mobile: AtomiZ, Azuki Systems, Nellymoser, Transpera, vtap, Yospace.
• Reporting and Analytics: GlanceGuide, Nedstat, Nielsen Online, Omniture, Quantcast, Snoobi, TubeMogul, Visible Measures.
• Search and Discovery: Blinkx, Cooliris, EveryZing, Loomia, Taboola, Vibrant Media.
• Social Media: Clearspring, Gigya, IntenseDebate, iWidgets, JS-Kit, Meebo, Pluck, Slide, Sprout
• Viewer Experience: Audible Magic, dotSUB, Limelight Networks, PLYmedia, Quova.
• Solution Partners: Adjust Your Set, Best Before Media, Blonde, Code and Theory, Cynergy, Hub’Sales, IDINI Consulting Group, Maverick Television, myvideorights.com, NBTV Studios, OgilvyInteractive, Red Star 18, Schematic, Serranetga, Simply Media, Slamcore, StoryWorks Media, StudioNow, Thinkdigital, Twin Technologies, VivaKi, xif.