Contentinople - Ryan Lawler - Technology Players Gear Up for Inauguration

Written by Ryan Lawler

Tuesday, January 20. 2009 at 02:00 AM EST 2 comments

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Microsoft Corp. (Nasdaq: MSFT), iStreamPlanet Co. , Octoshape, and Move Networks Inc. are thrilled about wins for live streams of the Presidential inauguration -- but Adobe Flash may still lead in overall video coverage.

Microsoft's Silverlight video platform was chosen by the Presidential Inaugural Committee (PIC) for the live streaming of Barack Obama's inauguration on the PIC Website. Microsoft developed the site along with managed Webcasting provider iStreamPlanet Co.

The win with the Inaugural Committee is good news for Microsoft, which has used events like the 2008 Olympics, the Democratic National Convention, and now Barack Obama's inaugural address as a way to drive adoption of the Silverlight player.

However, it's an open question how many consumers will tune in to the PIC Website to watch the inauguration, when so many other broadcast and cable network sites will also be streaming the address on January 20.

CNN.com, for example, could be one go-to destination for live streaming of the event, due to the popularity of the Time Warner Inc. (NYSE: TWX)-owned cable news channel. CNN.com's live stream will use Adobe Systems Inc. (Nasdaq: ADBE)'s Flash video during the Inauguration, but it will also use peer-to-peer streaming technology from Octoshape Aps for its coverage.

Other cable network sites -- such as FoxNews.com and MSNBC.com -- will also provide live streaming coverage of the inauguration, and they appear to use Flash, at least for their on-demand video. ABCNews.com and CBSNews.com will have live streaming as well, and also use Flash on their sites. C-SPAN.org will be streaming the event, but it uses Windows Media for its live stream.

Given the historic nature of Obama's inauguration -- as well as the number of people worldwide that will be thrilled to be rid of the 43rd president -- international interest is bound to be high. For those that want to watch the inauguration across the pond, British news channel Sky News will be streaming the event, using Move Networks as its player technology and Level 3 Communications Inc. (Nasdaq: LVLT) as its content delivery network.

Tags: Adobe, Content Delivery Network (CDN), Flash, Microsoft, Move Networks, P2P, Silverlight, Technology

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Inauguration - Industry answers the call
Mio Babic
Rank: Pasha
Tuesday January 20, 2009 2:10:25 PM

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Very excited to see how our industry has responded and contributed to this historic event. Per Ryan’s notes several different properties have engaged multiple technology partners to bring live and on-demand video of the inauguration and surrounding events. I wanted to compliment Microsoft and Eric Schmidt for bringing Microsoft Studios, iStreamPlanet and folks from Novell to create Silverlight experience for not only PC and Mac but also for Linux and PowerPC Macs and deliver it of www.pic2009.org website. Ben Waggoner shares details on his blog how Moonlight (Linux/PowerPC version of Silverlight) was developed. Click here to visit and read.

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Paris
Daquan
Rank: Pasha
Saturday September 5, 2009 5:28:16 AM

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"That's right," the man said. "I couldn't remember the word." He was the only t, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 175 million active users in amount of visitors, making Facebook the most popular social network, followed by MySpace and Twitter.other human at the loading dock this morning. The man didn't have a name, just a number, like the rest of the robots. Paris, at Night.

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