Reality Digital Tries to 'Harmonize' Social Media

Written by Ryan Lawler

Friday, February 27. 2009 at 04:55 PM EST Post a comment

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Reality Digital Inc. has announced a new platform called Harmony that is designed to enable small and medium-sized businesses (SMBs) to launch social media tools on their brand Websites.

Reality Digital mostly provides social networking and interactive video applications for large organizations through its enterprise-focused core product, called Opus, and a professional services team for custom design and development of those services.

Opus customers include organizations like the National Football League (NFL), Major League Baseball (MLB), and MTV Networks .

Reality Digital realized that the cost of deploying a highly customized social community was too high for most organizations, which is why it came up with Harmony -- a low-cost, self-service product suite that enables SMBs to deploy their own set of social tools.

Francis says that about 70 percent of its customers are large brands, but the company is looking to change that. By opening up Harmony to smaller players, Reality Digital is hoping to address a part of the market that it didn't have the staff or the scale to reach.

"One of the reasons we developed Harmony as a product is that we get approached by people asking to use our Opus product," Reality Digital CEO Cynthia Francis says. But many smaller companies were unable to use Opus due to pricing and configuration.

Francis says SMBs can start using Harmony with little up-front investment. The company plans to charge customers a monthly flat rate to use the product, which will go up as traffic to their sites grows. 

"Harmony doesn't require that you engage with our professional services team," Francis says. That makes the product much more accessible to the long tail of smaller brand Websites.