Limelight Goes Mobile

Written by Ryan Lawler

Monday, April 20. 2009 at 05:35 PM EDT Post a comment

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After delivering the streaming video for CBS Corp. (NYSE: CBS)'s March Madness iPhone application, content delivery network (CDN) Limelight Networks Inc. (Nasdaq: LLNW) is finally coming to market with a new product focused on delivering content to mobile devices.

Just a few weeks after coming to market with an enterprise product, Limelight has expanded its product portfolio yet again, this time going after the growing market for streaming video and rich media applications for mobile phones and other devices.

"We're in a true beta with the mobile platform -- so it's a small, select group of customers who are actually helping us refine the platform before general availability," Limelight director of corporate communications Paul Alfieri wrote in an email to Contentinople.

It's still early days for Limelight's mobile platform, but the company has already racked up some pretty impressive customers. The Limelight press release says the CDN was used for streaming video delivered over an unnamed "Mens College Basketball" application developed by MobiTV Inc. We've confirmed that the application in question was actually the offical March Madness iPhone app developed for CBS Sports.

The Limelight mobile platform is also reportedly being used for delivery of mobile video on Major League Baseball's iPhone application.

Though Limelight has had early success with iPhone applications, the company sees a market that reaches beyond just smart phones, according to Alfieri.

"We think mobile -- not just smart phones, but other portable devices like netbooks, iPod Touch, Nintendo DS, or others -- is an area with great opportunity for content delivery, especially as 4G networks are rolled out, which will make it easier and cheaper to add high-bandwidth connectivity into any device," Alfieri writes.