Adobe Touts Support for Upcoming Strobe

Written by Ryan Lawler

Tuesday, May 12. 2009 at 00:01 AM EDT Post a comment

Digg   Del.icio.us   Reddit   Email This

no ratings

• Login to Rate

Adobe Systems Inc. (Nasdaq: ADBE) today announced vast support for its "Strobe" open video player framework -- even though that framework has yet to be released.

Adobe's Strobe framework is designed to provide publishers with a free and open set of components that theoretically could make it easier for publishers to build customized video player environments.

By creating an open framework, Adobe hopes to spur adoption of new features that are available through Flash Media Server 3.5, such as dynamic bit-rate streaming and DVR-like functionality. Strobe will also allow third-party developers to create components for publishers to easily add advertising, reporting and analytics, and social-networking integration into the video player.

That is, when it exists.

For now, Strobe is merely a promise of plug-and-play software components to come. Even so, that hasn't stopped some 20 or so Adobe partners -- including representatives from the content delivery, video management, and advertising technology sectors -- from announcing support for the yet-to-be-released framework.

So far, the companies that have attached themselves to the framework include: Adap.tv , Akamai Technologies Inc. (Nasdaq: AKAM), Blip.tv , Brightcove Inc. , CDNetworks Co. Ltd. , Digitalsmiths Corp. , EyeWonder Inc., GlanceGuide Inc., Grab Media, Incited Media LLC, iStreamPlanet Co. , KickApps Corp. , Level 3 Communications Inc. (Nasdaq: LVLT), Limelight Networks Inc. (Nasdaq: LLNW), Multicast Media Technologies Inc., The Nielsen Co. , Omniture Inc., Panache , PointRoll Inc., ScanScout Inc. , Thumbplay Inc., Visible Measures Corp. , and YuMe Networks .