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Hulu Launches Desktop App

Written by Ryan Lawler
Thursday, May 28. 2009 at 02:45 PM EDT 9 comments
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Online video site Hulu LLC could be looking to outmaneuver third-party providers like Boxee with a new desktop application made available through through its Hulu Labs section today.

While Hulu says its new Hulu Desktop app is designed for "lean-back viewing experience for your personal computer," the app could make it easier for users to view its content by connecting their PCs to their television sets. Hulu Desktop is designed to work with Apple and Windows Media Center remote controls, allowing users to navigate through Hulu's video library with six buttons -- similar to the way that they would the electronic programming guide on their cable systems.

By doing so, Hulu seems to be undercutting third-party apps that offer similar capabilities. The company famously got into a public spat with video startup Boxee, which has created its own application that is aimed at creating a lean-back experience for users.

In addition to Hulu Desktop, the company released a new "video panel designer" to allow users to create embeddable widgets, as well as new recommendations and time-based browsing options through its Labs site.

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Comments
Lean Back Experience?
Steve Donohue

Rank: Vizier

Thursday May 28, 2009 4:53:52 PM
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Even with a 17-inch laptop screen, being able to use a remote control to navigate Hulu still doesn't necessarily make it a lean-back experience.  To enjoy shows on Hulu, most viewers still need to sit close enough to their computer screens that they may as well use a mouse instead of a computer remote control. 

Hulu Launches Desktop App
menexis

Rank: Caliph

Thursday May 28, 2009 11:52:08 PM
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I've been messing around with the Hulu desktop app today.

Re: Hulu Launches Desktop App
Ryan Lawler

Staff

Friday May 29, 2009 9:30:22 AM
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Annnnnnnddddd ..... what do you think?

What I think
menexis

Rank: Caliph

Friday May 29, 2009 2:17:26 PM
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Well I like the design and it has a pretty easy to use UI. I also like how it shrinks when you're currently watching by sticking it in the upper left corner of the screen so you can browse around some more

difficult to compete with Boxee in the longrun
greener

Rank: Pasha

Friday May 29, 2009 5:03:54 PM
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while a desktop app by Hulu might make sense in these early days (boxee is in alpha), in the long run  I don't know why a user would select a "Hulu closed app" and just have access to Hulu programming  when they could select an app to give you Hulu + the world...

People want choice.

 

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People want choice, but people also want convenience. If 90 percent of what a user watches online can be found on Hulu, then the value of running boxee -- or really, any third-party app -- for that remaining 10% isn't very high.

Re: difficult to compete with Boxee in the longrun
greener

Rank: Pasha

Monday June 1, 2009 12:15:10 PM
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Come on Ryan,

you've been drinking that Hulu kool aid a bit too much lately.  I love Hulu and while it's a great short solution now and certainly has led us through the maze and shown us a successful model, they are an aggregator.  and in the long run, ABC (or pick another network) is not going to give up a big chunk of their revenue to Hulu so customers can have the "convenience" of going to another site versus abc.com to watch their prime shows.  It suddenly is not a "internet experiment" and will cut into their core operating revenue. 

look in your crystal ball when 50% of consumers have internet connected televisions. Are they really going to go to Hulu to wach Lost?

One closed commercial site (Hulu) cannot deliver 90% of all users content needs.  And I'm shocked that you really think believe this.

The long term solution is going to be open and a "shell" that will easily allow people to discover and watch programming on their television.  I just don't see this with a closed/ commercial solution.

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I'm not drinking the Hulu kool-aid, I just think it will be incredibly difficult for a company like boxee to get in on the action when there are multiple large, established players with their own business interests to protect.

When 50% of users have Internet-connected televisions, I don't think it's going to be a startup third-party that will offer access to the content that people want -- I think it will be the same media companies and service providers that already serve that content, just using different technology.

A good example of what I'm talking about is what happened with TiVo and the DVR. TiVo may have revolutionized the technology, but time-shifted viewing didn't really go mainstream until it became a standard option from your cable provider. People started using it when the capability got built into the set-top and they didn't need to buy or support another device.

I think the same thing will happen with Internet video -- when the cable operators figure out a way to get OTT video delivered through the set-top (and figure out the corresponding business rules or whatever), you won't need a Roku, boxee, Vudu box, etc. It'll just be there, through your existing connection, through your existing service provider. Which is why I don't think the end 'solution' is an open one.

Re: difficult to compete with Boxee in the longrun
rayno

Staff

Monday June 1, 2009 5:22:02 PM
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Yeah, as of yet, I have not heard one Boxee reference by my crazy uncle/Internet geek/neighborhood kid network, which are usually my leading indicators. How does a tiny company like this gain critical mass in what is a MASS MASS market?

And as you point out Ryan, if the technology is really that interesting, Cable/satellite/iNternet companies could just copy, steal, or invent their own form of it. They seem to not have any probblem doing that. You need leverage in this market.

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