Brightcove Manages Hulu Lookalike for Latin America

Written by Ryan Lawler

Monday, July 13. 2009 at 00:01 AM EDT Post a comment

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Online video platform provider Brightcove Inc. continues to expand its business overseas, announcing today that it has won a deal to manage assets for News Corp. (NYSE: NWS)'s broadcasting channels in Latin America.

Fox Latin American Channels, which controls the channels and Websites for a variety of network brands in Latin America, has chosen Brightcove to manage more than 800 hours of premium, ad-supported content in Spanish and Portugese that viewers can watch through its Mundo Fox online video portal.

Mundo Fox -- which looks a heck of a lot like U.S. online video portal Hulu LLC -- carries popular Fox video content, including full-length episodes and clips of TV shows like 24, Family Guy, and Prison Break. (Hulu is jointly owned by News Corp.'s Fox Broadcasting Co. , along with NBC Universal and Walt Disney Co. (NYSE: DIS).)

So far, Mundo Fox has been a huge success. In less than a month since the online video-on-demand portal was launched, the site has generated more than 1.5 million unique users and 2.5 million page views.

The agreement marks another big win for Brightcove, which continues to win deals outside its home U.S. market. The company announced a win with U.K. broadcaster Five last month, and has signed up a number of major customers through its Japanese subsidiary, Brightcove KK.