Yangaroo Pushes Music Videos to Broadcasters

Written by Ryan Lawler

Tuesday, August 18. 2009 at 04:20 PM EDT Post a comment

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Media distribution company Yangaroo Inc. is helping customers like Sony Music Entertainment and E1 Entertainment get their music videos to broadcasters without the need for DVDs, Beta tapes, or couriers.

The company, which is best known for enabling recording companies to distribute their music digitally, is now moving into the video distribution space with the latest version of its Digital Media Distribution System (DMDS).

Sony Music used DMDS 5.0 to distribute the video for Shakira's "She-Wolf" to Montreal-based music video broadcaster MusiquePlus. And E1 Entertainment used the platform to distribute Arkaea's "Locust" video to major broadcasters in the U.S.

In both cases, the videos were sent as 50MB IMX files that contained time-code data and closed captioning for the underlying video.

Yangaroo's DMDS 5.0 was designed to work with existing workflows, including integrating with broadcasters' online editing suites, on-air playback servers, and digital archive servers.

"We're eliminating the need for shipping DVDs and Beta SP tapes," says Yangaroo CEO John Heaven. In that respect, the company's video distribution isn't so different from how it helped to speed distribution of digital audio files, rather than sending promotional CDs to radio stations.

In fact, Heaven says, "The process for delivering Beta tapes by courier was even more outdated than distributing CDs."

Yangaroo could see more music video distribution projects, given its customer base. The company counts all four major recording agencies as clients for its music distribution system, so it seems only a matter of time before they extend their distribution of files to include music videos as well.