Magnify.net Video Lands on Boxee

Written by Ryan Lawler

Thursday, August 20. 2009 at 10:55 AM EDT Post a comment

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Video publishing firm Magnify.net has expanded distribution with a new application that will allow consumers to watch any of its 60,000 video channels on a TV through Boxee's media center platform.

The new Magnify Boxee App opens up its customers' vast array of content, which includes videos from New York magazine, Bicycling.com, and Tasteofhome.com, to be watched in viewers' living rooms.

For now, the application is a window into all content published through the Magnify.net platform, but Magnify CEO Steve Rosenbaum writes that the company is working on a way to allow its customers to build their own individually branded channels that will automatically become available on Boxee.

"The 1.0 app is a 'Magnify.net' app, but we can and will provide a branded channel for any Pro or Enterprise Customer... in our next release," Rosenbaum writes in an email to Contentinople.

The application is the latest piece of innovation from Magnify, which has added a couple of new features to its publishing platform over the last few months. Earlier this month, Magnify introduced a new product called EventCaster that allows clients to aggregate event content from multiple sources on a single page.

Magnify is also waiting for approval of an iPhone app that would allow customers to submit videos from a video-enabled iPhone 3GS or other sources directly to a Magnify Channel.

As for Boxee -- the application expands the amount of niche video content that is available through the company's media center platform. Over the past year, the company has been fairly successful in signing up new content partners, having struck deals with companies like Blip.tv, Pandora, and Major League Baseball.