Brightcove Feeds Into Boxee

Written by Ryan Lawler

Tuesday, September 8. 2009 at 00:01 AM EDT Post a comment

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Video management firm Brightcove Inc. is expanding its distribution capabilities to the TV, with a new partnership that will give customers an easy way to syndicate their content onto Boxee's media center platform.

Up until now, Brightcove has focused primarily on managing video that content producers published online. But integration with Boxee will give Brightcove customers a way to be viewed on consumer televisions.

Through the partnership, Brightcove has integrated with Boxee's software application, which is designed to provide a better experience for viewing IP video on consumer television sets. After hooking their PC or laptop up to a TV, Boxee users are able to navigate through video channels from a number of online content providers.

Some Brightcove customers, such as Conde Nast Digital and Qubo, are already taking advantage of the partnership, which enables them to create branded channels and publish video feeds on the Boxee platform. The integration renders the video directly through the same customized Brightcove video player, allowing customers to carry over all the same video advertising that appears on their own sites.

"Everybody who has video wants to deliver it wherever the audience is," says Brightcove vice president of marketing Jeff Whatcott.

As Whatcott notes, consumers spend only a small percentage of their time on a computer watching video. According to recent research from The Nielsen Co. , consumers spent more than 140 hours per month watching television, but only about three hours per month watching video online.

For Boxee, this is the second integration that the company has done with a video management company in the last several weeks. In late August, video publishing and curation firm Magnify.net created a Boxee App that enables Boxee users to watch any of its 60,000 video channels on a TV.

In addition to Brightcove and Magnify.net, Boxee has added a number of new content partners over the last several months, striking deals with companies such as Blip.tv, Pandora, and Major League Baseball.