Magnify.net Lands New Content Partners

Written by Ryan Lawler

Wednesday, October 7. 2009 at 03:00 PM EDT Post a comment

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By striking new partnerships with Demand Media Inc. and Grab Networks Inc. , video publishing and curation firm Magnify.net is adding a significant number of videos that users can search and publish on their Magnify channel pages.

In addition to enabling publishers to upload and manage their own videos, Magnify seeks to make it easy for its users to aggregate content from multiple sources on the Internet. As a result, the company has partnered with a number of premium content providers to add more searchable and embeddable videos to its platform.

With that in mind, the company has teamed up with Demand Media to make videos from do-it-yourself (DIY) video site eHow and health and fitness publisher Livestrong available through its platform.

With the addition of eHow, Magnify users will gain more than 500,000 new videos to search from and embed on their sites. And the company has become the first video platform that will be able to syndicate premium content from the Livestrong site.

The partnership is being announced about five months after Magnify.net acquired Demand Media's consumer video publishing site, ChannelMe.tv. Under that deal, Magnify.net shares revenues with Demand Media for users who signed up for accounts through the ChannelMe affiliate program.

In addition, Magnify has added content from Grab Networks, which will give its users access to video news content from more than 75,000 content partners. With the new content partnerships, Magnify users now have access to content from 26 different content providers.