Contentinople - Steve Donohue - News Bits: Holiday Online Spending Drops 3%

Written by Steve Donohue

Wednesday, December 31. 2008 at 11:35 AM EST 1 comment

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Web surfers cut back on their online spending this year, with retailers totaling $25.5 billion during the holiday shopping season, down 3 percent from last year, comScore Inc. said today.

It's the first time that online spending during the shopping season (which comScore defines as Nov. 1 through Dec. 23) has fallen since the reporting firm began tracking e-commerce sales in 2001.

eBay Inc. (Nasdaq: EBAY) led Internet retailers in traffic, generating 85.4 million visitors during the first 24 days of December, but traffic at the auction site fell 4 percent compared to the same period in 2007. Amazon.com Inc. (Nasdaq: AMZN) sites generated 76.2 million unique visitors, up 7 percent, and Wal-Mart traffic increased by 4 percent to 51.5 million unique visitors.

In other news:

Wealthy online shoppers slashed their holiday shopping more than other demographics, according to Hitwise, with households earning more than $150,000 per year showing the strongest decline.

And there's an interesting piece in today's Seattle Post-Intelligencer about Onlineshoes.com, which has had had some success marketing shoes through Twitter Inc. , and is also running video ads at Onlineshoes.tv.

Tags: Advertising, Amazon, e-Commerce, Video

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Brands who did well come as no big surprise
sloane
Rank: Pasha
Saturday January 3, 2009 7:16:40 PM

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The names of the companies that actually saw an increase in online sales, despite the bad economy, don't come as a big surprise--they're the ones that do the best job of catering to consumer demand.

A post on the Marketing Doctor's blog discussed Amazon's success:

"Amazon has this strength because from the beginning they have built themselves around the consumers’ experience."

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