TV Execs at CTAM: TV Screen Is Still Most Important

Written by Steve Donohue

Wednesday, October 28. 2009 at 11:30 AM EDT 1 comment

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DENVER -- CTAM Summit -- With consumers continuing to rely on the TV for the vast majority of their viewing, programmers and distributors moving to put content online through efforts such as "TV Everywhere" shouldn't lose focus on their core business, top executives said here Tuesday.

"I think TV Everywhere is important, but let's not lose sight of what's important -- if not more important -- which is the TV screen," Time Warner Cable Inc. (NYSE: TWC) EVP and chief strategy officer Peter Stern told attendees here at the closing CTAM Summit session.

Stern backed up his argument with data from surveys that have found 84 percent of online video viewing occurs within the home, and that 79 percent of consumers that watch video online say that say they would rather watch the content on a TV than a PC.

"That represents a failure on the part of our industry but an opportunity to address in meeting our customers' needs in [delivering] what they want, when they want it in the home," Stern said.

To continue reading, see the full story at Cable Digital News.