Facebook Leads Social-Networking Sites in Time Spent

Written by Steve Donohue

Tuesday, June 2. 2009 at 02:05 PM EDT 1 comment

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Although Facebook leads all social-networking firms in terms of the amount of time users spend on the site, MySpace remains tops in video delivery, according to Nielsen Online .

Facebook dominated all social-networking sites in April, with its members spending a whopping 13.87 billion minutes on the site -- an increase of 700 percent from April 2008, Nielsen said today.

Meanwhile, fans of Fox Interactive Media 's MySpace spent 4.97 billion minutes on the site in April, down 31 percent from the same period last year.

Twitter Inc. users spent 299.8 million minutes Tweeting on the micro-blogging site in April, making it only the fifth most popular social-networking site in terms of time spent. But Twitter blew away all other sites in year-over-year growth, posting a 3,712 percent gain from the 7.8 million minutes Twitter users spent on the site in April 2008.

Google (Nasdaq: GOOG)'s Blogger was the third most popular site in time spent in April, with its users spending 582.6 million minutes on the site, up 30 percent from April 2008. It was followed by Tagged.com (327.9 million minutes, up 998 percent); MyYearbook (268.6 million minutes, up 105 percent); LiveJournal (204.1 million minutes, up 273 percent); and LinkedIn (202.4 million minutes, up 69 percent).

April marked the fourth consecutive month that Facebook led the social-networking sector in unique visitors and total minutes spent, according to Nielsen. But when it comes to the delivery of online video, MySpace was the top social-networking site, with its users spending 384 million minutes viewing a total of 120.8 million video streams.

Nielsen said Facebook placed second in delivery of video streams, with its members spending 113.5 million minutes watching 41.5 million video streams. It was followed by Stickam (19.6 million streams); FunniestStuff.net (10.2 million streams); and Funny or Die (6.5 million video streams).