Contentinople - Erin Barker - News Bits: Seinfeld Ads Win in the End

Written by Erin Barker

Friday, October 3. 2008 at 11:15 AM EDT Post a comment

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Remember those Jerry Seinfeld/Bill Gates Microsoft ads everybody hated? Well, it turns out no one hated them as much as we thought, at least not according to video tracking service Visible Measures Corp.

Visible Measures says the Seinfeld ads generated 4.3 million more "viral video views" than the hipper, cooler, much-praised "I'm a PC" ads that replaced them. Even when one takes into account that the Seinfeld ads have been up longer, they still prove to be attracting more views, according to the Visible Measures blog:

Looking at each campaign's first week-and-a-half in market, the Seinfeld/Gates ads drove more than 3.2 million viral video views, whereas "I'm a PC" saw barely half of that. After two weeks, Seinfeld/Gates was still collecting more than 700,000 views per day, while the "I'm a PC" clips had tapered off to less than 50,000 views per day.

So it looks as if Seinfeld wins in the end, after all.

In other news:

TheWB.com," the online resurrected version" of what was once The WB broadcast network, has greenlit three original shows to debut this October. The new series includes High Drama: Against All Oz, Downers Grove, and Rich Girl/Poor Girl -- the latter of which is from the producers of Laguna Beach, so you know it's good.

Meanwhile, The Cartoon Network is building up an online presence for its new CGI series, Star Wars: The Clone Wars, which premiers tonight. Episodes will be available on iTunes the day after they air and will stream on The Cartoon Network and Star Wars Websites a week after they air. Lucasfilm will also offer a free 30-minute behind-the-scenes special on iTunes, not to mention a podcast and a weekly Web comic.

As more shows like these appear online, a new JupiterResearch study finds that though people are less likely to spend on movies or cable during these uncertain economic times, the Internet remains fairly recession-proof. One third of respondents said they would cut back on moviegoing, and 12 percent said they were dropping premium cable channels, but only 2 percent were willing to let go of their Internet service.

Tags: Advertising, Business, iTunes, Microsoft, Technology, Video, Warner Brothers

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