Contentinople - Erin Barker - News Bits: MySpace Launches Self-Serve Ad Platform

Written by Erin Barker

Monday, October 13. 2008 at 11:35 AM EDT Post a comment

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When in doubt... do what everyone else is doing. This seems to be MySpace 's logic as it unveils MyAds, a service similar to Facebook 's self-serve ad platform.

Just like Facebook's platform or Google's AdWords, MyAds allows users to create targeted ads based on things like gender, age, location, and interests, and serve them on the social networking site.

Using the targeting tool, one can target anyone, like sensitive types who enjoy romantic comedies and the works of Nicholas Sparks and Mitch Albom. Or, taking targeting perhaps a step further than other services, users can also target demos like women between the ages of 22 and 25 who enjoy partying, beer, and piercings.

MyAds Targeting

The ads are paid on a cost-per-click basis (Facebook allows the option of cost per click or cost per impression).

The biggest difference between MyAds and AdWords or Facebook Ads: While Facebook's platform only does text ads, MySpace will allow display ads. Using a 728×90 or 300×250 sized unit, users can create an ad with templates and a Flash tool or upload one they've already created.

In other news:

The growth in online advertising that was supposed to save print journalism is stalling, down 2.4 percent in the second quarter compared with the year before, The New York Times reports. This news comes despite the facts that newspaper sites' unique readers in August were 17 percent higher than last year and online advertising overall is still going strong.

Viewers who watch more than one hour of Web video a week, making up 40 percent of all online video viewers, according to an August study by Forrester Research Inc. and Veoh Networks Inc. While audience is divided equally between the sexes, the majority of viewers are between 13 and 34.

Tags: Advertising, Business, Facebook, Google, MySpace, Social Networks, Video

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