Contentinople - Erin Barker - News Bits: Changes Coming at Yahoo This Week

Written by Erin Barker

Monday, February 23. 2009 at 11:10 AM EST Post a comment

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New CEO Carol Bartz will finally unleash her big changes on Yahoo Inc. (Nasdaq: YHOO) this week, according to reports.

Bartz will likely announce a reorganization on Wednesday, AllThingsD's Kara Swisher reports. She expects Bartz to roll back many previous reorgs put into place by former CEO Jerry Yang and former President Sue Decker and install a "more traditional and more accountable structure" -- like the one she put into place at Autodesk Inc.

"Most expect Bartz to do a C-level-style set-up, with execs like a COO, CTO and a new, more powerful CMO (who will also head PR), all reporting to her," Swisher writes.

The company's European, Asian, and emerging markets divisions could be consolidated into one international division, according to The Wall Street Journal. And chief technology officer Aristotle Balogh could also be named head of product.

Further evidence that changes are coming this week: Bartz concludes her most recently leaked memo by saying charmingly/ominously, "My husband is out of town this weekend, so I'm looking forward to watching all the 'chick flicks' that he refuses to watch with me. I hope you all have a fun weekend. Get well-rested, because next week's a biggie."

In other news:

Yahoo's Media Unit could also be reorganized this week. Under the plan being considered, the unit would be split into three parts, including vertical programming, network programming and search monetization, and product development, which will be centralized at the company's Sunnyvale, Calif., headquarters.

According to a new study at the University of Calgary, the U.S. is actually No. 1 in broadband, The New York Times reports. The university's Connectivity Scorecard, which compares countries "on the extent that consumers, businesses and government put communication technology to economically productive use," ranked the U.S. as No. 1, followed by Sweden, Denmark, the Netherlands, and Norway. The reasoning behind the rankings: Although some countries, such as South Korea, have widespread use of broadband in the home, the United States takes better advantage of the technology in business.

Tags: Business, Headcount, Technology, Yahoo

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