UPDATED -- Real live porn is now available via an iPhone app for the first time today, as "Hottest Girls" becomes the first officially sanctioned iTunes app to contain topless photos.
"We uploaded nude topless pics today. This is the first app to have nudity," developer Allen Leung announced proudly to Macenstein.
The $1.99 app for iPhone and iPod Touch previously showed only women clad in lingerie and bikinis. So why undress them now? Some have theorized that with the new parental controls built into the iPhone 3.0 SDK, Apple Inc. (Nasdaq: AAPL) is feeling more permissive of nudity. And, let's face it, allowing porn opens the floodgates to a pretty profitable industry, and Apple does get a 30 percent cut.
Regardless, the app has been branded with a 17+ rating for "Frequent/Intense Sexual Content or Nudity" and "Frequent/Intense Mature/Suggestive Themes."
UPDATE: This app has been pulled from iTunes this afternoon. According to Wired, Leung, the app's developer, claims that he made the decision himself and that the removal is temporary. Leung says on his Website that the app is "temporarily sold out" due to a server overload.
For the first time, television shows like The Simpsons and CSI have begun to draw higher ad rates online than on prime-time TV. A prime-time TV ad typically goes for $20 to $40 per thousand viewers, an analyst told Bloomberg, but on Hulu, an ad running during The Simpsons costs $60 per thousand viewers.
According to Bloomberg, sites like Hulu LLC and CBS Interactive's TV.com attract more "committed viewers who actively seek out shows." Not to mention there's less commercial space available online -- a Simpsons episode on Hulu has only 37 seconds of ads, compared to nine minutes on broadcast TV.
This is very sad. To think that competition for market share is so steep that this organization would have stoop so low to find more money. Sure, the low lifes of the world will buy this crap-app, but why would an organization want to intentionally associate themselves with this junk?
In my opinion, "An App for That" just went to CRAP.
I kind of agree with you here. I mean, who really needs porn on the go? I would really hate to find myself in line at the post office next to some jerk browsing through it on his iPhone. Plus, I find the fact that you can apparently rate these women a little, well, offputting.
On the other hand, given the proliferation on this kind of thing on the Net, it was really only a matter of time before it hit the iPhone anyway. For the time being, it seems pretty softcore, and allowing this kind of content could maybe free up screeners to look for "actually malicious or out of line, rather than being prude-police," some have suggested.
I'll wait and see where this goes before I judge Apple too harshly.
I just hope all the parents out there are aware of this and setting up parental controls...
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