Contentinople - Erin Barker - News Bits: Google Retools Display Ad Approach

Written by Erin Barker

Friday, September 18. 2009 at 11:50 AM EDT 1 comment

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Building on its $3 billion acquisition of DoubleClick in 2007, Google (Nasdaq: GOOG) has announced a new exchange platform for display ads.

The search giant is unveiling DoubleClick AdExchange, which will function like a real-time stock market for advertisers and publishers and bring display and search ads together in a one-stop shop, something it has promised to do since it acquired DoubleClick.

CEO Eric Schmidt has said before that display ads would be one of Google's best prospects for expansion now that growth in its text ad business is dragging.

Many feel, however, that Google won't be able to dominate the display-ad market -- which has long been led by Yahoo Inc. (Nasdaq: YHOO) -- as it has the search-ad market. And Yahoo, which provides display advertising for roughly 120,000 companies, unsurprisingly agrees.

"We are very confident in our capabilities," Frank Weishaupt, Yahoo vice president for North American marketplaces, told The New York Times. "We will continue to innovate and do our best to control our own destiny."

In other news:

The U.S. Justice Department plans to file its concerns over Google's 2008 settlement with book publishers and authors for the distribution of digital copies of their work, The Wall Street Journal says.

One of the Justice Department's concerns, according to WSJ: "One of the agreement's features -- a 'registry' that governs aspects of the agreement such as some pricing and payment distributions -- could allow publishers to set prohibitively high prices for their works," harming Google's potential competitors in the market.

Many others, such as state attorneys general and Amazon, have also objected to the settlement, saying it gives Google an unfair advantage.

People everywhere -- 300 million of them, in fact -- are on Facebook these days. Including burglars. Pennsylvania Police recently apprehended one avid Facebook fan, Jonathan Parker, after he stopped to check his Facebook page in the house he was robbing and forgot to sign out before he left. Hope he updated his status.

Tags: E-books, Facebook, Google, Legal

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Facebook Burglar
cliffordjay
Rank: Vizier
Friday September 18, 2009 3:10:39 PM

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I guess it's true that many crimes are committed by addicts. =/

What a maroon!

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