Contentinople - Erin Barker - News Bits: iPhone to Take Over E-Book Market?

Written by Erin Barker

Monday, November 2. 2009 at 11:00 AM EST 1 comment

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E-book applications are making serious headway on the Apple Inc. (Nasdaq: AAPL) iPhone, and that could begin to affect dedicated e-book devices like the Amazon.com Inc. (Nasdaq: AMZN) Kindle, Om Malik reports.

Starting in September, launches of book-related iPhone apps surged, overtaking games as a percentage of all released apps. In fact, Malik says, in October, one out of every five iPhone apps launched were book-related.

This mirrors growth of the games segment of iPhone apps, which from August 2008 to August 2009 led in terms of launches, turning the iPhone into a legitimate gaming platform and adversely affecting sales of the Nintento DS.

So will the iPhone have similar consequences for the Amazon Kindle? According to Malik, mobile application analytics company Flurry says it will:

The sharp rise in e-book activity on the iPhone indicates that Apple is positioned to take market share from the Amazon Kindle as it did from the Nintendo DS. Despite the smaller form factor of the display, we predict that the iPhone will be a significant player in the book category of the media and entertainment space.

In other news:

TV network execs are beginning to appreciate their once most hated foe, the DVR, as more and more Americans (33 percent) own the device -- and actually opt to sit through commercials despite it. According to The New York Times, 46 percent of TV viewers aged 18 to 49 watch the commercials during DVR playback -- and this number is up slightly from last year. So instead of detracting from revenues, DVR ratings add to them by making middling shows, like How I Met Your Mother, into successes.

Walt Disney Co. (NYSE: DIS) has returned to traditional hand-drawn animation for its upcoming release, The Princess and the Frog, The Wall Street Journal reports. After a string of flops like Treasure Planet and Brother Bear in 2003, Disney had abandoned hand-drawn animation for the seemingly greener pastures of computer-generated imagery. But computer-animated features like Chicken Little and Bolt still made lackluster impressions. So, with Princess, Disney is taking a gamble on, not only returning to hand-drawn animation, but also returning to its classic musical form -- in which characters spontaneously break into song.

"There is a whole new generation now that hasn't experienced a great musical, hasn't experienced a big, epic fairy tale," Princess producer Peter Del Vecho told WSJ.

Tags: Amazon, Apple, Disney, DVR, E-books, iPhone, Kindle, Movies, TV

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Comments

It is no surprise at all
FelixT
Rank: Pasha
Saturday January 2, 2010 9:47:29 AM

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It would be no surprise for me if iPhone would take over the e-book market. First of all it is comfortable to read books anywhere you are at this moment. We all know that there are plenty of situations when you are waiting someone, or your are stuck in the queue or inside the traffic jam and you are bored. The best thing in such situation is to read some interesting book but you can't take big books everytime with you in the bag. That's where iPhone can really stretch a helping hand. Just use some applications and open the huge collection of book stored in the memory of this smartphone. I think that it is a very valuable function and soon it will become more and more popular among busy people who don't have enough time to read their favorite books at hom after the work in the evening. I will definitely use this sort of applications by myself too because I love reading and I love iPhone so much. Thanks for the interesting article and I will be waiting for more nice ones from you in the nearest future. Thanks!

Sincerely,

Felix Turner from iphone application development

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