Contentinople - Erin Barker - News Bits: YouTube Loses Head of Content Partnerships

Written by Erin Barker

Tuesday, November 3. 2009 at 11:15 AM EST Post a comment

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Jordan Hoffner, YouTube Inc. 's head of content partnerships, has resigned to join Ben Silverman's new IAC/InterActiveCorp .

Chris Maxcy, who has been leading YouTube's music partnerships, will replace him, paidContent reports. It's still unclear what role Hoffner will fill at Silverman's company, but it will doubtless involve media partnerships.

It's a difficult time for YouTube to lose Hoffner, paidContent says, as the site is just beginning to have some success with professional content, such as its record-setting U2 concert stream last week. YouTube is currently in talks with Lions Gate Entertainment Corp. (NYSE/Toronto: LGF), Warner Bros. Entertainment Inc. , and Sony Corp. (NYSE: SNE) to stream movies on the site.

In other news:

Twitter Inc. has collaborated with Peek Inc. to produce the first mobile device dedicated exclusively to Twitter, The Wall Street Journal reports. The device, called the TwitterPeek, offers users the same functionality as the Twitter desktop client and costs $99 with a $7.95 monthly fee, or $199 with a lifetime of service.

Many have claimed that the Apple Inc. (Nasdaq: AAPL) iPhone bombed in China when it was released there last week, citing anecdotal reports of openings that lacked the lines and fanfare of U.S. releases. A China Unicom Ltd. (NYSE: CHU) store in Beijing was even said to have sold only 10 iPhones last Saturday. But AllThingsD's John Paczkowski says that the device's debut may not have been the bust everyone is making it out to be. Paczkowski argues that the iPhone's price isn't as astronomical as some U.S. reports have led us to believe and that the device probably won't do that badly, in a country with 710 million mobile-phone subscribers, where the device was available in 1,000 stores. [Ed. note: We know dcilea agrees.]

Tags: Business, China, Headcount, iPhone, Partnerships, Product Launch, Twitter, Video, YouTube

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