Contentinople - Eve Bergazyn - News Bits Goes to the Movies

Written by Eve Bergazyn

Wednesday, October 29. 2008 at 11:45 AM EDT Post a comment

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Where do kids go for their online movie information these days? Surprisingly enough, it's not Moviefone, which is owned by AOL Inc. (NYSE: AOL), or even Fandango, which is owned by Comcast Interactive Media (CIM Labs) . Give up?

According to a Nielsen NRG poll, the No. 1 online destination for moviegoers aged 15 to 24 is actually MySpace . According to the poll, 46 percent of young movie watchers stopped by MySpace, versus 26 percent for Yahoo, 18 percent for Fandango, and 12 percent for AOL's Moviefone.

But the social networking site's hold on young moviegoers may be even more pervasive than Nielsen's survey data suggests. MySpace Film claims 29 percent of that demo stop by MySpace first to get film info, with Yahoo Inc. (Nasdaq: YHOO) and Google (Nasdaq: GOOG) tying for second place at 23 percent. AOL Inc. (NYSE: AOL) comes in a distant third, with 14 percent, notes Variety.

In other news:

Hulu LLC is launching movie trailers, the site announced on its blog yesterday. And no, there aren't pre-, mid-, or post-roll ads -- yet. The previews do however have a brief sponsorship announcement (thanks, Sprint!) at the beginning of the trailer. And true to Hulu's thorough attention to detail, there's a link to pre-order the films on DVD.

With everyone in the television (and every other ad-dependent) industry suffering from an ad slowdown, CBS Corp. (NYSE: CBS) investors are bracing for the company's third-quarter earnings report, reports Variety. CBS's already-way-down share price may sink even further than the 67 percent it already has this year, which has led some on Wall Street to question the wisdom of the 2006 breakup of Viacom and CBS.

Microsoft Corp. (Nasdaq: MSFT)'s "I'm a PC" ads were more successful than Apple Inc. (Nasdaq: AAPL)'s three response ads, according to a comparison of the "viral"-ness of the videos online, according to Visible Measures. And Advertising Age reports that people have taken it upon themselves to contribute why they are PCs, inspiring a user-generated ad campaign. Here's the invitation to participate: