Contentinople - Eve Bergazyn - News Bits: Obama Channels FDR

Written by Eve Bergazyn

Monday, November 17. 2008 at 11:45 AM EST 2 comments

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Barack Obama continues an online presence with the help of YouTube Inc. -- he's taken the president-elect's weekly address and put it online at Change.gov.

Here's the inaugural e-dress:

The weekly addresses were formerly broadcast on the radio, a practice initiated by President Ronald Reagan, according to The Associated Press. President Bush's radio addresses are available at White House Radio.

But the plugged-in soon-to-be-prez may have to give up email, reports BBC News. Transparency laws would require him to make public access to his email accounts and records.

In other news:

A Web startup, Music Mogul LLC, is combining the ~~desperation~~ ambition of American Idol, the escapism of video games, and the reach of social networks, reports The Wall Street Journal. The difference between this new site and previous music-oriented video games is the real-world reward offered: a quarterly three-song demo deal with co-founder Rodney Jerkins's Darkchild Productions.

Couch potatoes rejoice: Domino's and TiVo Inc. (Nasdaq: TIVO) have teamed up to allow customers to order pizza via their televisions, reports The Associated Press. At the end of a Domino's commercial, a viewer will see a button that says "I want it," which will then allow them to choose their pizza and enter an address. The catch? It's cash only.

Tags: Music, TiVo, TV, User-Generated Content, YouTube

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Good idea
ErinB
Rank: Caliph
Monday November 17, 2008 4:36:08 PM

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I thought the YouTube addresses were a good idea -- could maybe boost the audience to these addresses back to what it used to be under FDR. Seems like not too many younger people have tuned in for the recent Bush addresses on the radio. The new medium could make them relevant again.

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Re: Good idea
Steve Donohue
Rank: Vizier
Monday November 17, 2008 6:13:53 PM

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It's also great branding for YouTube. Usually, the TV news networks run a still image of the president on the screen when they run audio highlights from his weekly radio address. It'll be interesting to see if President-elect Obama sticks with YouTube after he takes office.

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