Pixsy Launches 'Premium Feed' Video Platform

Written by Sam Baltrusis

Wednesday, January 21. 2009 at 02:45 PM EST Post a comment

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Video search engine Pixsy, a San Francisco-based company that specializes in licensing its image and video search platform to other businesses, tomorrow plans to unveil Premium Feed, a collection of licensed and syndicated video content with embedded monetization of pre-rolls and overlay ads.

Chase Norlin, CEO of Pixsy, tells Contentinople that the advantage of Premium Feed is that it can aggregate videos from a large range of providers, thereby giving publishers a large array of video content to choose from and unusually high advertising fill rates.

“No one has done this before,” says Norlin. “We’re basically aggregating everybody’s video content, which includes ad campaigns that they’ve sold, and putting it all into one bucket.”

Palo Alto, Calif.-based Cooliris and Santa Monica, Calif.-based Ego TV are the first two companies to sign on with the service.

Jimmy Hutcheson, president of Ego TV, endorsed the product in a statement, and Cooliris did as well, saying, "We chose the Pixsy Premium Feed for the sheer depth and breadth of video sources provided for our users to enjoy."

Pixsy pays publishers on a revenue share basis upon publisher approval and implementation. Norlin believes publishers are “hungry for new revenue streams.”

"We built up one of the largest video indexes on the Web,” Norlin remarks. “Our initial business model was to distribute video to sites. In the last year, there have been a lot of new developments. Now the video owners want to make money from the embed codes."

Norlin adds, “Pixsy has now expanded from being a pure video search provider to one of the largest video syndication and monetization sources on the Web.”