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Please contact:
Jeff Claudino
Director of Sales, Insider Research Services
619-229-9940
or via email at:
claudino@lightreading.com |
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| The Web Video Revolution: From Eyeballs to Ad Networks |
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With skyrocketing traffic to Websites that offer videos advertisers that once relied only on display and search, advertisers are turning more to Internet video advertising to reach consumers. With all the major broadcast and cable TV networks distributing ad-supported videos online, viewers are spending more time on Websites to watch prime-time series and video clips. Ad spending is also beginning to shift to online video. Based on these shifts, video ad spending is expected to jump more than 50 percent in 2009.
In order to achieve that growth, Web publishers, advertisers, media buyers, ad agencies, and advertising networks that aggregate inventory from multiple Websites must agree on standards for producing and delivering video ads on the Web.
The Interactive Advertising Bureau (IAB) released its guidelines for digital video advertising in May 2008. The guidelines cover several ad formats, including linear video ads, non-linear video ads, interactive ads, and companion ads.
Advertisers must be able to easily create digital video ads and distribute those spots across multiple advertising networks and Websites in order for the video ad market sector to succeed. While the IAB has developed guidelines for advertisers, ad agencies, Web publishers, and advertising networks, not all industry players adhere to the IAB guidelines.
This report analyzes the state of Internet video advertising, the companies that are driving the sector, and the obstacles that must be overcome for the market to succeed. It also lists and profiles eight top vendors in the Internet video advertising industry.
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| Sample research data from the report is shown in the excerpts below: |
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 Table of Contents (cpi0209_toc.pdf) |
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| Web publishers and advertisers are turning more to advertising networks to reach viewers. These firms distribute ads across networks of hundreds of Websites, allowing advertisers to reach users based demographics and factors such as the time of the day the ads run. The advertising networks distribute ads to the video window on a publisher's site, in addition to companion ads that run adjacent to the videos, and they can track the performance of the ads. Some advertising networks target advertisers with their platforms, while others target Web publishers as customers. |
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| [click on the image above for the full excerpt] |
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 Companies analyzed in this report include: Brightroll Inc.; Broadband Enterprises LLC; EyeWonder Inc.; Google Inc. (Nasdaq: GOOG); Panache; Podaddies Inc.; Tremor Media Inc.; VideoEgg Inc.; and YuMe Networks Inc. |
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| Total pages: 16 |
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| To view reports you will need Adobe's Acrobat Reader. If you do not have it, it can be obtained for free at the Adobe web site. |
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